| 1 |
Evidence of diversification in terms of employee nationalities |
15% |
|
Examples may include: |
|
- Staff list with nationality ratio details.
- List of different nationalities from HR department.
- Percentage of different nationalities at each level or grade
|
|
| 2 |
Demonstrate evidence of non-discriminatory culture |
20% |
|
Examples may include: |
|
- Close to equal ratio of women to men, nationalities etc.
- Women-to-men ratio, nationalities based percentage.
- Policy of non-discrimination.
- Evidence of employment of physically or mentally challenged persons
|
|
| 3 |
Percentage increase in sales outside the UAE over a one to two year period |
25% |
|
Examples may include: |
|
- Validated sales figures against projected figures.
- Total overseas sales percentage trends.
- Trends in sales segmented for countries outside UAE (by segment, country etc)
|
|
| 4 |
Percentage increase in the type of products and services marketed globally from Dubai |
25% |
|
Examples may include: |
|
- Trend in product or service diversity outside UAE (overall or segmented by product or country).
- International marketing campaign strategies.
- Marketing plans based on targeting international markets and their achievement (growth)
|
|
| 5 |
Evidence that Dubai is used as the primary hub for global business |
15% |
|
Examples may include: |
|
- Evidence of the amount of work done or passing through Dubai offices before it is sent globally.
- Evidence of Corporate support given to global offices from Dubai
|
|
